Mamas & Papas x Another Fox Playmat

The Mamas & Papas x Another Fox Playmat brings bold, high-contrast black and white patterns and a rich collection of sensory features to newborn playtime. Co-designed with independent, female-founded fashion brand Another Fox, this activity-packed mat stimulates visual development from day one while giving babies a soft, padded spot for tummy time and floor play.

Features

• High contrast B&W patterns — Another Fox's bold monochrome prints stimulate baby's visual focus and support cognitive development, especially effective for newborns whose eyes respond most strongly to contrast.
• 5 sensory stimulants — squeaker, crinkle, rattle, chime, and tactile fabrics engage baby's sight, hearing, and touch simultaneously.
• 4 detachable hanging toys — soft toys encourage reaching, grasping, and developing fine motor skills as baby grows.
• Soft padded base — cushioned mat provides a comfortable, safe spot for tummy time, rest, and floor play.
• Another Fox collaboration — exclusively co-designed with independent, female-founded fashion brand Another Fox, featuring bold graphic and animal print patterns.
• BPA free — all materials comply with the latest British and European Safety Standards.

Why parents love the Mamas & Papas x Another Fox Playmat

Where most baby playmats lean pastel, this one is bold, graphic, and genuinely beautiful in any room. The high-contrast black and white prints are not just striking — they are what newborns' eyes are best able to perceive in the early weeks, making this mat developmentally purposeful from the very first use. Five sensory features and four detachable hanging toys mean there is always something new to discover as baby develops.

Specifications

FAQs

Is this suitable from birth?
Yes — the high-contrast black and white patterns are specifically designed to engage newborn vision from day one. Babies can be placed on their back or tummy (supervised) under the hanging toys, making it one of the most developmentally effective first toys available.

Are the hanging toys removable?
Yes, all four hanging toys are detachable. You can rearrange them to keep baby engaged as they develop, use them independently on other play gyms or in the cot, or remove them for easier cleaning and storage.

What sensory features does it include?
The playmat includes a squeaker, crinkle, rattle, chime, and various tactile fabrics. These engage baby's senses of sight, hearing, and touch simultaneously — supporting multiple developmental milestones across the newborn to toddler stages.

What makes Another Fox special?
Another Fox is an independent, female-founded fashion brand known for bold, graphic prints. Their collaboration with Mamas & Papas brings a distinctive aesthetic to baby products — prints that deliver visual stimulation benefiting development while looking beautiful in the home.